Cristiano Ronaldo has taken another bold step in expanding his global business portfolio by announcing a significant investment in Perplexity, the fast-growing AI platform considered one of ChatGPT’s strongest competitors.
The Portuguese superstar confirmed the partnership in a video shared across his social media channels, highlighting that his decision was driven by curiosity, innovation, and a desire to engage with technologies shaping the future. As part of the deal, Ronaldo launched a new “Perplexity x CR7” experience, signaling a role that extends well beyond traditional brand ambassadorship.
Founded in 2022, Perplexity has rapidly become one of the world’s most influential AI answer engines, recently reaching a valuation of around $20 billion. Ronaldo’s investment aligns him with one of the fastest-growing players in the global tech scene, further diversifying a portfolio that already spans wellness, hospitality, fashion, and digital ventures.
The partnership also harks back to October, when Ronaldo revealed he had quietly used Perplexity to prepare for a speech at the Portugal Football Globes. Unsure about the meaning of the award he was receiving, he turned to the platform for clarity. “What is a Prestige Award? Is it an end-of-career award?” he joked at the time. “I got a little nervous and did a search on Perplexity… it helped me.”
Announcing the partnership, Ronaldo wrote: “Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity. Perplexity is powering the world’s curiosity, and together we will inspire everyone to ask more ambitious questions. Perplexity.ai/ronaldo is just the beginning!”
