An Italian-based influencer has reportedly died following a cosmetic procedure at the age of 38.
Yulia Burtseva, a Russian-born content creator with over 70,000 followers, passed away after undergoing a £4,000 butt-lift surgery at a private clinic in Moscow. Reports say the mother of one suffered a sudden medical complication shortly after receiving injections during the procedure and could not be revived.
Only hours before her death, Burtseva had shared what would become her final Instagram post. The video, filmed at Moscow’s upscale Pushkin Café, showed her calm and smiling as she enjoyed breakfast on January 4, the same day she went in for the surgery.
She had flown to the Russian capital from Italy, where she lived with her Italian husband and young daughter, the day before the op.
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The cosmetic operation, reportedly intended to enlarge her butt0cks, took place at a branch of Elmas Clinic on Tokmakov Lane, Moscow.
Burtseva’s condition deteriorated sharply immediately after the procedure, according to emergency service sources cited by Russian outlet MSK1.
The mum was rushed to the hospital, but doctors were unable to revive her.
A criminal investigation has been opened into the de@th.
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Doctors at the clinic could face up to three years in prison if convicted of death by negligence.
Investigators are working at the scene and seizing documents, the Moscow Investigative Committee said in a statement.
The clinic’s director, Govhar Abdyllaeva, could not be reached for comment, according to MSK1, with her phone reportedly switched off.
Burtseva was born in Samara, Russia, and later moved to Italy, where she married Giuseppe, a Neapolitan native, about five years ago.
On her blog, she regularly shared light-hearted videos about life in an international family, praising Italian family values and posting affectionate clips involving her husband, daughter, and mother-in-law.
She had previously documented medical tourism, including a trip to Turkey for dental treatment, where she promoted the clinic involved.

